Using Profanity and Negative Sentiments: An Analysis of Ultimate Fighting Championship Fighters’ Trash Talk on Fans’ Social Media Engagement and Viewership Habits
نویسندگان
چکیده
The rise in popularity of combat sports has afforded fighters an enhanced celebrity status, especially across online platforms that provide fans the opportunity to engage with and discuss their favorite athletes. Given this growth, fighters’ behaviors, both inside outside arena, can have a strong influence on fans’ consumption social media activity. To evaluate relationship, study investigated effect trash talking subsequent behaviors by collecting analyzing 516 fighter responses during prefight press conferences 32,360 fan tweets Twitter Ultimate Fighting Championship events. Results demonstrated fights featuring polarizing popular athletes generated highest pay-per-view numbers, higher levels profanity speech were associated engagement usage.
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ژورنال
عنوان ژورنال: International Journal of Sport Communication
سال: 2022
ISSN: ['1936-3907', '1936-3915']
DOI: https://doi.org/10.1123/ijsc.2021-0080